Ways to Get People Share Your Content
Curating high-quality content is great for your brand, but it really won’t help if no one is there to read it. It’s not a secret that brands are trying out various ways to increase the exposure of their content on different platforms.
During the initial days of producing the content, you can’t expect lots of engagement and exposure. But, after you have been on this game for a while and you are still not getting a good number of shares then what can be done to improve the numbers?
If you want to make your content highly sharable, add these amazing elements into your content.
- Content Design:: A good design is one of the important aspects of content that encourages people to share it. When the audience lands on your page, their brain creates some image to categorize things they interact with. The content design could be the deciding point for the readers to stay or leave the page.
- Content-Length: Blog posts that are over 1,500 words are shared more often and also rank higher in Google search result. In other words, content with more number of words generally outperforms content with less number of words.
- Color Usage: Color affects human behavior. The color needs to be used at the appropriate time, in the appropriate way, among the appropriate audience, and for the appropriate purpose. The lighter colors have higher value and darker colors have less value as they absorb other colors.
- CTA: Call To Action (CTA) guides the user to what to do next. CTAs are placed at the beginning, middle and the end of the blog. The idea of publishing the blog is not just to provide information around on the internet, but rather to engage the audience.
Conclusion: Getting a high number of shares on the content is great. But, the goal should be reaching the right people not just getting a good number of shares. Great content must be discovered by the relevant audience and they will not be thinking twice about sharing it. To make your content share-worthy, take some time to optimize the content so you will provide audience always something great and fresh to share.