Influencer Marketing For Small Businesses

11 Dec 2015

Influencer Marketing For Small Businesses

Being an owner of a small business, you must be focusing on marketing channels like content, social media and Google Ads. But did you know that these advertising methods could yield you more results if you tried Influencer Marketing? The benefits of influencer marketing is unavoidable on today’s digital economy, especially when you are targeting younger customers. Small business generally finds it difficult to stand out amongst their competitors in online marketing. With the help of a good influencer marketing strategy you can promote your business to your target audience.


Let’s have a look at what you need in order to do influencer marketing:
  • 1. Influencer that Aligns with your Brand: Identify the influencers who are in parallel with your goals. This will increase the probability of sales, as by choosing the right influencer for your products and services you have already cornered your market.
  • 2. Choose the channel you want to grow: Choose the channel according to your audience, what do they like? Which channel do they spend their most time on? These are the few channels you can use:
    • I. Blog: One way to generate traffic on your website through bloggers who writes blogs on similar things related to your brand.
    • II. Facebook: In order to grow your Facebook Page, you can contact the owner of Facebook Page with lots of followers. You can reach out to such type of page account owners and convince them to mention your products or services by doing this you will generate more likes and engagements on your page.
    • III. Twitter and Instagram: Get brand mentions and followers on Twitter and Instagram by reaching out to the influencers with a huge following on their social media accounts. Instagram is generally used to target a younger audience and also ranked among the top most influential websites in the world.
    • IV. YouTube: To generate more subscribers on your brand page, you can convince vloggers as they generate a great number of views every second.
  • 3. What you can expect from an Influencer? Once you know how influencers can help your brand, it will become easier for you to find the right influencer for your product or services. Influencers can create Awareness for your brand, drive traffic to your website, boost the sales and also community engagement.
Conclusion: In order to get success on the influencer marketing strategy you need to do a proper research to identify the influencer that will align with your product. Also, the right content which worth to be promoted by your influencers as that will reflect your brand.
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