Importance of Blogging on your Website

29 OCT 2015

Importance of Blogging on your Website

As the advancements in technology have been constant, it has become important for businesses to have a good web presence. The Digital marketing landscape has given us more ways to connect with customers than ever before, Blogging is an inexpensive way to get more online visibility to your online business and attract more potential customers.

Here are some benefits of having a blog on your website:
  • Boost Search Engine Optimization – As there are millions of sites that are available currently, the biggest challenge that a site faces is to promote itself. Blogging helps in increasing the search engine visibility of the website.
  • Showcases your Brand Personality – Blogging helps you to connect with the people who are visiting your site. Blogging is a stage to showcase your brand’s voice or view, it helps to humanize your brand.
  • Establishes Authority – By constantly providing valuable and expert content that’s helpful for your potential customers, helps in establishing you as an authority in their eyes. This is mostly helpful for small businesses that are finding ways to gain credibility to compete with established companies.
  • Lead Generation – As you get the traffic on your website, you get an opportunity to convert that traffic into lead as blogs contain an informative content that gives visibility to the products and services offered by the company which helps customers to better correlate their needs with the offerings of the company.
  • Fresh Content – While we provide content to readers, we not only cater their interest but we also follow SEO best practices. Google appreciates content that is regularly posted on the website as it shows that the site is being updated and managed properly.
  • Drives long-term results – Posting blogs on the website gives long-term benefits, it keeps ranking in the search engine even after getting old. The blog that you have posted yesterday can attract hundreds and thousands of traffic that might convert into leads in future.
  • Opportunities for Sharing – Blogging creates an opportunities for the online visitors to share your blog creating ways for viral traffic. With enormous number of available option they can tweet it, link it or share it with a friend which works as a free marketing for the business.

Wrapping Up: Blogging has become a way to express your view in front of your potential audience and to separate yourself from your competitors. Blogs can work as an influential tool for companies to build credibility, boost search rankings, increase traffic on the website, develop relationships with customers.

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