5 Steps for Building a Strong Brand Identity
What is Brand Identity? Is it just the visual representation of your company or a lot more than that?
Brand Identity is defined by the way audience perceives an organization. A company’s Brand Identity comprises of its product, service and company.
Brand identity is basically a simple word but has lots of meaning. There are lot of mistakes that can be made by businesses while building their brand identity. There could be strategies that have worked for your competitors and may not work for you, this happens most of the time. Then, what all goes in creating a Brand Identity? Are you trying to figure out how to create your brand identity that resonates with your target audience? Follow these steps to build a strong brand identity.
- Brand Audit: Brand Audit is required to get a fundamental knowledge of the current state of your brand and how it is viewed by your customers. Before you begin to build your brand identity, it’s crucial to have a clear understanding of your business.
- Establishing a Unique Value Proposition: A unique value proposition also called unique selling proposition states what differentiates your business from your competitors and why customers should choose your brand over the competition. It’s a short statement which is not only for customers or the clients but also for employees, co-workers to help them see the benefit that they will be getting by your offerings.
- Creative Elements: This step consists of the look, feel and voice of the brand which will be communicated through all the marketing channels. Things like your packaging, logo, social media, website are the elements that determine how your brand will be perceived. The creative elements of the brand must be unique, aligns with your audience interest, stick to the organization’s value and be consistent.
- Implementing Strategies: A brand strategy must help the brand to grow and strengthen it with time. There should be a strong social media presence on the required channels where messages can be directly communicated to the audience. Both online and offline marketing should align with the brand’s goals.
- Refining the Brand Identity: In order to be competitive in the market, organizations must analyze the brand and if requires then they must refine their brand and ensure that the promises are being delivered to the audience.
Key Takeaways: You cannot overlook these elements if you want to build a strong brand. A brand should resonate with the business and focus on the needs of its audience. Surely, a lot of thought process goes into building a brand identity but that could be one of the most valuable assets of the business.