Content Marketing Mistakes to Avoid
09 JAN 2019
One of the strongest elements of any marketing strategy is the content. Regardless of a B2B or B2C business, sticking to current content marketing best practices will help in attaining goals much efficiently.
- Being unaware of what your Audience wants: The content that you publish must resonate with your target audience as the purpose of the content is to build brand awareness, attracting customers and driving sales. The content doesn’t have to be informational it could be inspirational, humorous or anything that interests the target audience.
- Content that Rather Sells than Educate: Generally, brands forget that blog isn’t only about pitching services. The blog should educate the audience which will help in building trust for the brand and the reader will keep coming on the website for the blogs.
- No Proofreading: You must ensure that your content adheres to punctuation and grammar rules. A lot of time, resources and creativity are invested in implementing a content strategy, but that strategy might not work successfully because of some errors and can ruin the reputation of the brand.
- Not Reusing and Repurposing the Content: There is no need to keep your old blogs in the history books. You also get a number of benefits by reusing your content like getting a boost in SEO, reaching a new audience, reinforcing your messages.
- Not Having CTA: A Call-To-Action (CTA) basically motivates the audience to take the action to get converted into the customers. For the success of the marketing campaign, a CTA is a must otherwise there will be a drastic drop in the leads.
- Having Lackluster Titles: A good title can make a difference between people clicking on the link or scrolling down. Fewer people read your content but there are many people that read the title and they act as the first point of communication between your audience and your brand.
- Not Sharing on Social Platforms: Social sharing buttons can provide benefits to your brands as they will help to create your presence on social media channels and increases the brand exposure.
- Not Speaking to the Right Audience: When doing the content marketing, know to whom you are speaking. Wearing too many hats at once will make it difficult for you to attract the potential audience, instead produce a content that will be focused on a particular segment or group.
- A Content that isn't Evergreen: The evergreen content creates value and drives traffic even after years. This means that producing content which is based on the current news and daily stuff shouldn’t be your focus as they will drive traffic only for few days and afterward you will be back to find more viral news and topic, whereas an evergreen content will get you the majority of the traffic.