News and Updates
Curating high-quality content is great for your brand, but it really won’t help if no one is there to read it. It’s not a secret that brands are trying out various ways to increase the exposure of their content on different platforms.
During the initial days of producing the content, you can’t expect lots of engagement and exposure. But, after you have been on this game for a while and you are still not getting a good number of shares then what can be done to improve the numbers?
We all must have been in a situation where we ran out of content ideas. One of the most difficult things about being a blogger is, coming up with great ideas for content. You must be aware of the fact that content marketing helps in growing your customer base, but you don’t really know what all you can write to get there. In order to achieve effective content marketing, one needs to get a deep understanding of the competition and selecting the best topics which can increase the chances of people reading the blog.Continue Reading
Do you know that most of the businesses don’t have a drafted content marketing strategy? These days content is not just about posting blogs. In fact, there are various types of content that comes under content marketing. A structured content strategy includes various types of content and multiple channels where you can publish them. The key ingredient of a content marketing strategy is nothing but quality. In order to perform better than your competitors and rank high in search engines, you need to have a solid content marketing strategy in place.Continue Reading
Powerful communication is basically a combination of emotional and intellectual connections. The purchasing decisions you make are not just based on logic, but emotions also play a major role. If you are looking to influence the decisions of your customers, then you must use this very influencing tool. The customers who are connected with a brand emotionally tend to engage more with the brand and also re-purchase the product. Emotions are the driving factors in decision making, prompting actions and leads to strong loyalty and great connection with the brand.Continue Reading
Crowdfunding is a way of raising capital from various individuals to finance a business. Instead of raising a large amount of money from one source like banks or private investor, you can raise small amounts from multiple people. For startups and growing businesses, crowdfunding is an innovative way of seeking funds for a business idea and new projects. Crowdfunding has transformed ways in how businesses raise capital by expanding the pool of funding sources.Continue Reading
Email is an important touch points between the customers and the companies but there are companies which don’t believe in using email marketing because it didn’t work for them in the past.
So, does email marketing really work? The answer is yes if you do it right. You might not know this, but email marketing conversion rate is much better than Facebook and Twitter and that’s why you should be spending time and effort in email marketing. Email helps in building relationships with your leads.
What is Brand Identity? Is it just the visual representation of your company or a lot more than that? Brand Identity is defined by the way audience perceives an organization. A company’s Brand Identity comprises of its product, service and company.Continue Reading
One of the best ways to connect with your audience is through social media. You will miss out on people who could connect with your brand if you don’t have a presence on the main networks. Haven’t optimized your presence on social media? Well, there is still time and perks that will worth your time and efforts.Continue Reading
Generally, business owners rely solely on their intuitions to make business decisions, that’s when as a company they run on the risk of becoming directionless. A Marketing Strategy gives a blueprint of achieving the marketing objectives and helps a company to make optimum use of its scarce resources on the best possible opportunities to increase sales.Continue Reading
Being an owner of a small business, you must be focusing on marketing channels like content, social media and Google Ads. But did you know that these advertising methods could yield you more results if you tried Influencer Marketing? The benefits of influencer marketing is unavoidable on today’s digital economy, especially when you are targeting younger customers. Small business generally finds it difficult to stand out amongst their competitors in online marketing. With the help of a good influencer marketing strategy you can promote your business to your target audience.Continue Reading
Hyperlocal marketing strategies focuses to increase the business within a defined local geographical area. It could be a marketing campaign that will target the audience in a specific city or the shoppers in that city, if the strategy is implemented properly then it might align the business as an important part of the area. Hyperlocal marketing really works for small businesses as they get the benefit of using the community they know properly to get more customers.Continue Reading
Content writing, especially for a blog has emerged to be highly popular today, mostly when it comes to the marketing business. Blogging helps to show your expertise which will lead to making money, providing information to others, reaching out and connecting with the people that are like you.Continue Reading
As the advancements in technology have been constant, it has become important for businesses to have a good web presence. The Digital marketing landscape has given us more ways to connect with customers than ever before, Blogging is an inexpensive way to get more online visibility to your online business and attract more potential customers.Continue Reading
Being an entrepreneur you must know the importance of an online presence. However, just creating a great website and having good numbers of social media followers doesn’t guarantee you sales. Getting the audience to your website is a part of the process, later you also have to convince them to buy your products which is not an easy task.Continue Reading